Mike Gunderson
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Eric Smith
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Mike Gunderson, CEO of GunDir and Eric Smith, President/COO of Incremental Media will present an insightful presentation on actual direct mail pieces determining whether they are “First Class of Trash”. We will review several pieces, pointing out what works and where improvements need to be made to drive the best response rates. Mike is a leader in the industry in using digitally enabled mail to maximize results. Eric has over 21 years in the direct marketing industry.
August 20, 2026
11:00 A.M.
Any questions, please contact Jessica Dew @ [email protected] or Consuelo Robbins @ [email protected].
August 20, 2026
11:00 A.M.
Any questions, please contact Jessica Dew @ [email protected] or Consuelo Robbins @ [email protected].